Gone are the early 2000s when just having a website for your business was good enough to attract prospective customers and clients. If you are a business, the websites you make should be eye candy. From interactive widgets, rich color palettes, and elegant typefaces to high definition backgrounds, websites continue to evolve and morph into virtual art. Let's go through 5 tips to ensure that your website also stands out in an ocean of webpages.
1.Caring about Clarity
Clarity does wonders for a confused customer. The attention span of someone surfing the web is barely 5 seconds. In those 5 seconds, your goal should be to deliver information on what your business or website is about. Ensure that your website's core message is displayed on the landing page in clear and concise detail. Clarity is also about making a simple and intuitive user experience. Ensure that your navigation bar has legibly labeled options, and every interactive feature is easy to access. Navigation should be a joy, not a chore.
2. Quality, Quality, Quality
If there is one thing that separates your website from other cookie-cutter websites, it should be quality. Every pixel of your website should be consistent with its quality. To ensure that, you have to standardize the typeface, color palette, design tone, and written material. Furthermore, make sure you are using scalable vector graphics instead of pixel images. Pixel images fail to scale according to the website and are way less interactive. These best practices ensure that your webpage will always look crisp and up to date. For written content, hire a writer who can fix up appealing and colorful blocks to make sure that your website remains alluring and attractive.
3. Attractive and Responsive
Your website should be a joy to open. Boasting beautiful gradients, succinct imagery, and jaw-dropping design, it should be far above the rest—research on different design philosophies. You can look for minimalistic design, color brutalism, or even retro. There are tons of options to choose from.
Nowadays, most of the surfing happens from mobile and tablet platforms. Make sure that your website content is responsive to different screen sizes. It should intuitively scale down and up, without sacrificing too much of its appeal.
4. Dealing with Deployment
It's essential to see what deployment options work with you. If you want an easy and hassle-free experience, you can always choose to go with an established CMS like Joomla or WordPress. For custom solutions, you can opt for services such as Netlify or Heroku. There are dozens of options to choose from, and each comes with their pros and cons. You will also need to look for payment integration and other useful features if you plan to launch an e-commerce website.
5. Analytics
Measuring the performance of your website is essential. You can use services like Google Analytics to see how your website performs in terms of attracting traffic. You can employ SEO tactics and keyword integration to drive organic traffic towards your website. All these small tweaks and adjustments can do wonders for your website.