Beware of these web design mistakes with your business website.

: Sunday, 17 July 2022; Blog; Hits: 3445

Tips to avoid typical web design mistakes that can drive potential business away:

As a small business, your website is one of the most valuable tools as it represents your brand online. It is also a central hub of helpful information for potential customers and a branded platform for your content. For your targeted group of online customers, your website will likely be the first exposure they will have to your business. Therefore, your web design needs to give an excellent first impression, and it does not send customers looking elsewhere.

Since most people have started to browse online for their products and services since the beginning of the pandemic, web users are spoilt for choice. They will not hesitate to flock to your competitors and go to their websites if they do not connect with your brand. So, your web design mustn't fall victim to these common web design mistakes.

Unresponsive Web Design

Responsive web design used to be optional back in the day. But in modern-day web design, it is essential. Most people search for products and services via mobile devices, including smartphones. According to Google Analytics, over 68% of all website visits in 2020 came from mobile devices. Your website must be able to adapt to screens of all sizes, from small mobile devices to tablets to large desktop computers.

You are guaranteed to miss out on many potential conversions by not making your web design mobile-friendly. As more and more people use mobile devices to discover new brands, your business must invest time and effort into a durable, high-quality mobile web design. Enlisting professional web design Melbourne that provides a fantastic user experience is always essential.

Inconsistent Branding

The first thing customers judge about your business will be your brand. This includes your logo, colour palettes, typography, product packaging, language used and many more. The brand tells a visual story to web visitors and should be able to answer many of their initial questions about your products, services or business. In short, it should give the visitor the brand's aim, the kind of products and services you offer and the demographics you cater to.

Your website pages should also convey the same brand identity so that visitors who are unknown to your brand can easily understand the purpose of your business. Suppose the website branding is not implemented consistently. In that case, it looks unprofessional and will send mixed messages to customers, creating confusion. Customers who fail to understand your brand won't stay on your site for long, which is why consistent branding is of the utmost importance.

Your website lacks a good call-to-actions

The call to action (CTA )is a crucial element on any webpage, serving as a signpost or a guide that shows visitors what to do next. If your site doesn't have a good CTA, the visitors may not know how to purchase or sign up for a newsletter, etc. This means they will probably leave the site without doing what you want them to. CTA buttons which instruct visitors to act are essential in web design. For instance, excellent call-to-action use includes 'Call now, 'Buy now, or 'Learn more. However, with too many CTAs, especially when the same popups appear on every page they land on within your site, you might start to infuriate them. The site should not bombard visitors with CTAs and should allow them to browse a page before displaying a CTA button. The designer must ensure that the CTAs are relevant to the visitors and customers.

Lack of relevant, unique or fresh content

Great content should reflect the sophistication, attention to detail and go the extra mile attitude of the business. Poor use of content can have a significant impact on the success of your website and your business. Content tells the visitors all about the company and the products or services. How you lay the content on the website should be done carefully, considering fonts and text size. Grammatical errors, spelling mistakes and vague or confusing statements tell your customers that you are happy to cut corners. You should also sensibly use white space to avoid the site appearing cluttered.

Not only the content must be unique and relevant, but it should also be updated regularly. If not, it looks incredibly unprofessional to new visitors, as it can give the impression that you do not care about your website, the business is not trading anymore, or your website is no longer being maintained. Check and update images, banners, and other graphic designs on the website that do not reference dates or events in the past.

To ensure this, you must have a reliable web designer who performs your web hosting and maintenance for an affordable price.

Moreover, great content is also essential for SEO and can help boost search rankings. One of the great ways to attract new visitors is to maintain a blog on the site.

Not hiring a professional web designer.

To succeed in an extremely competitive marketplace, you need to have a professional website that offers a fantastic user experience developed by a professional. A poorly and unprofessionally designed website can cause you to lose customers and sales, impacting your bottom line. In other words, an unprofessional web design can make or break your company's mission and goals.

There are many famous website-building solutions for non-professionals. Most business owners think they can create their own website without pre-education or experience. Even though you are an expert in running your business, you may not be a great web designer. So you will commit these common mistakes that make your website look unprofessional.

On the other hand, you may have hired a web designer to build your website, but it still shows these common mistakes. This happens when the designer does exactly what their clients insist on. Of course, the "client is always right", but we must admit that the result is not the best one sometimes. So to avoid typical mistakes, listening to professionals is always recommended.

If you find these issues in your current website, it is time to revamp it with TD Interactives. We are experts in designing professional, mobile responsive websites that convert visitors into leads.