At first glance, the word ‘corporate’ sounds elite and expensive. But did you know that small businesses continue to account for nearly 98% of all Australian businesses? Generally speaking, approximately 80% of people research a company on the internet before purchasing its products and services. Around 90% of people in the world use mobile devices to access the internet. Most of these are small and medium-sized businesses (SME) having an online presence with a website or social media presence. When SMEs require a website, it is sometimes referred to as corporate web design by the design and development industry.

A website is an asset of the business with potential intellectual property rights. Also, a well-designed website improves the business’s authority and credibility. It impacts how your potential consumers perceive your corporate brand. When a company has a professional and well-designed website, it becomes easier to reach your target audience and turn them into customers.

In this digital age, a company needs a corporate website to promote its business, product, or service. A corporate web design project focuses on effective branding, responsive design, easy-to-navigate layout, and persuasive content. It also focuses on the aesthetics of the website to attract more customers.

Several factors impact your company’s web design strategy. They include colours, typography, simplicity, and imagery. You must focus also focus on usability and functionality. Here are some of the best features of corporate web design.

Minimalism

Minimalism is the cornerstone element of a corporate web design. It makes your website more responsive because, with fewer objects, your web pages will load faster and rank easily on Google, Bing, and other search engines.
Having a minimalistic web design allows a business to showcase its products and services. It also improves navigation for customers that eventually results in a higher return on investment (ROI). It also gives the website a more classic and contemporary feel bringing the business up to date with its competitors.

Branding

A corporate web design is a direct reflection of your company, brand, products, and services. Make sure you establish a great connection between your logo, design features, landing page, and content. Focus on visual aspects of the website, such as theme, white space, colours, layout, and fonts.

Focusing on these elements will give your business a voice, personality, and unique characteristics that make your company stand out from competitors. Besides, make a consistent design for every page, including social media links, and mention contact information.

Responsiveness

Mobile devices are the most preferred method for consumers to access the internet. That’s why your web design should be easy-to-navigate and mobile-friendly. If you are using a content management system like WordPress, make sure you choose a responsive theme so that it automatically adjusts to smartphones and tablets.

Call to Action

The Call to Action is an essential component of corporate web design. It allows your visitors to take

immediate action on your website. It is important to test your “Call-to-Action (CTA)” from time to time to figure out what works best for your potential customers. You must focus on different placements, colours, sizes, and use convincible words.

Search Engine Optimization

Last but not least, search engine optimization (SEO) will boost your website ranking on Google and other search engines. Combined with other corporate web design elements, SEO enables you to drive organic traffic to your corporate website.
So, you have to work on title tags for your highest-level pages, do keyword research, produce regular content and include meta description, alt-text, title slugs, URL structure, and internal links.

A Corporate website created by professional designers is essential for a company to improve its online presence and market its products and services to the target audience. At the start of your web design project, you must communicate the needs of your brand with the developers to get the best out of your website. That way, your business can own the perfect corporate website envied by its competitors.